Media data

Core philosophy
Literally translated: Travel and Tours - a holiday portal for amateurs of the Italian "savoir-vivre"! The digital German travel guide "Reisen-Touren" includes direct contacts to the Italian resorts, vacation villages, hotels, b&b, residences, holiday apartments and all other holiday accommodation companies. This has been the basic philosophy of these digital media from the beginning, suggesting destinations for independent travelers and tourists who love the italian country. The editorial format is presented as a smart travel guide with suggestions, extraordinary and selected travel destinations.

Product history
Reisen-Touren has been online for many years with many international and German-language domain names (DE-Germany, CH-Switzerland, A-Austria). The portal was developed as a static photographic HTML site and was updated over time to the current dynamic portal, which was specially developed for mobile use on small devices. In particular, the last 20-year edition was published for this type of use and offers clear, logical and intuitive navigation skills. The use of simple and direct terms together with a very easy-to-read drawing style makes reading easier for more mature visitors, for readers who wear lenses, and is easy to navigate from an IT point of view for less competent users. The latest redesign was completed in January 2020 with the launch of Wikimedia Commons support - an archive of over 60 million multimedia documents - that enriched the editorial photo space.

Target
The German travel guide has hundreds of individual visitors every day and is aimed primarily at older people, especially those over the age of 40, who can go on holiday independently all year round. They are readers who love Italy more than anything, have good shopping skills and are sensitive to the suggestions for cultural, gastronomic and naturalistic holidays in our beautiful country. Entrepreneurs who choose to be present on travel tours stick to the whole calendar year - with descriptions and pictures; even without expiring offers. In this way, the reader can immediately have all the information to create a concrete and real expectation without having to jump to other websites or to carry out tedious and long searches in search engines.

Rochen Limited Awstasts server counter
(anonymous access filtered with Imunify360, comprehensive six-layers web server security)

Reported period: Year 2020 (01/01/2020 - 31/12/2020)

Total traffic
    2.246.127 Pages
    4.085.636 Hits
       295.543 unique visitors (statistically calculate potential total individual visitors)
      On average: 810 unique readers per day

Viewed SSL traffic (not includes traffic generated by robots, worms, or replies with special HTTP status codes):
   339.256 Pages
    90.813 visits
  987.144 Hits
    44.511 unique visitors
    On average: 122 unique readers per day

Anonymous traffic (VPN networks) includes traffic generated by robots, worms, or replies with special HTTP status codes:
    1.906.871 Pages
    3.098.492 Hits

Advertising solutions & editorial insertions

A) Base listing adhesion

  • Inclusion in the companies list
  • Editorial page with company description
  • Company logo
  • Address with direct link to the company website
  • Presence in random rotation on the category directory

IMAGE ADD ONS
Promotional implementations:

  • B) VIDEO (streaming from youtube and vimeo)

  • C) PHOTOGALLERY
    up to 9 high resolution images, mouse alt promo + image popup window

  • D) BEST PRICE GUARANTEE
    Special heading preview promo block placed in the home page and on the right column of the principal directories. On request, customizable component directly connected to their booking engine server, placed in absolute bottom position in your editorial page

  • S) SWIPER IMAGE ANIMATION
    specially designed for mobile devices, auto scrolling images with touch move, is placed on top of the advertorial as an animated images display

ADVERTISING SOLUTIONS - announcements in the guide

  • ADVERTISEMENT - announcement with internal page
    indicated with the top note: "Anzeige", with choice of sections and rubrics in which to appear, linked to the internal editorial dedicated page.

  • EXCLUSIVE / PARTIAL SPONSORING
    Exclusive or partial sponsorship with the sponsor's company logo next to the titles and on the menu bar on all pages and in the offcanvas section in the mobile devices. Included our insertion work of articles and companies selected by the sponsor, up to a maximum of 50 companies (trade names). Insertion work, word processing in German and graphic optimization of logos and images are included in the annual costs. Sponsorship duration 12 months from the signing of the contract.
     

  • Other forms of personalized entry! Tailor-made together with the advertiser!

Further informations & cost estimates

It is also possible to purchase the full rights for the entire travel portal!

For companies interested in the full package and the aquise of all his rights, please contact here:

Complete rights acquisition